Flickr Era - Digital Horizons is a project, initiated in July 2007 by the Reykjavík Museum of Photography, which resulted in an exhibition at the museum from December 1st 2007 to February 17th 2008. In the presentation and scope of this project, the aim has been to transfer the virtual Flickr world to the material level as a way to throw a light on this online phenomenon. Thus, the walls of the exhibition space were designed as a physical online gallery in order to enhance the experience of the theme, online comments were printed out and displayed randomly in the „thumbnail grid“ on the walls – exploring the borders between Museum 1.0 and Museum 2.0

Why Flickr? Many people say that today's photography is to be found on Flickr, which hosts millions of photo-blogs, and it is safe to say that it is the most popular site of its kind in the world today. Flickr has flourished with the transformation of photographic methods in the new digital environment, where there are no limits on quantity of pictures and the possibilities appear to be infinite. Photo-blogs, which have been enormously popular in recent years, may be defined as a forum for photos and interaction, where people meet, observe the development of each other's work, and form groups with particular interests. This has led to an interface between professional and amateur photography, and today it is easier to acquire good equipment and gain skills in the field. Possibilities have opened for sophisticated photographic experimentation, and today all that is needed is Photoshop and a good printer to make high-quality prints. Hence Flickr may be said to democratise photography, and challenge accepted views of what photography is.

To investigate this scene, The Reykjavík Museum of Photography invited Icelandic Flickr users, professional and amateur, who have found a forum in the internet photocommunity Flickr, to send photos for the exhibition to a Flickr account. In just over two months nearly 3,000 photos were submitted, from which the Museum's exhibition committee made a selection. Photos by 85 people are included in the exhibition, which comprises some of the most popular Flickr categories: Daily Life, Portraits, Black and White, Fashion, Music and Environment.
Even before the exhibition itself took place in the museum a part of it was shown at an Icelandic cultural event in Prague in October 2007. Since then it has been shown at the Filminsulaire festival in Groix, France ( August 2008) and in January 2009 a selection from the exhibition will be at the Icelandic Cultural festival Air d´Islande in Paris.